When should I ask for help?
A worrying trend I see online and in support groups is asking our colleagues for business advice. More often than not, the person giving the advice hasn’t even worked it out for themselves. In a Facebook group, a lady shared this comment:
“I’m so proud to release my new e-book! It’s going to be my new opt-in and I’m proud to say I haven’t invested in any paid help – just lots of advice and support from my amazing life coach buddies!”
I was curious so I stalked her site to see what her book was about. It was a classic life coaching site that ticked all the wrong boxes. The title of her book was extremely vague, it wasn’t professionally designed so it looked tacky, it wasn’t an attractive opt-in offer but most importantly, it was evident that she hadn’t done any of the right work behind the scenes.
There was no niche. No specialty. No understanding of who she was targeting and what problem she was solving.
She was so happy and excited about her new e-book and I could tell it wasn’t going to generate the results she wants from it. Her life coaching buddies meant well – but they aren’t the right people to give her advice on her book.
And we see this happening in the creative world. Many creatives will implement a standard marketing strategy that they see online (for example, offering 10% your next order if you sign up to the mailing list) and believe it will work for them. Many will focus solely on crafting a beautiful Instagram feed because other creatives have told them that it’s their number one sales driver, yet they will neglect all the important work behind the scenes (hint: a glamourous feed may turn heads, but it doesn’t always turn wallets). So much like this life coach, creatives are asking the wrong people for help.
So who should the life coach have asked?
Firstly, she should be working with a business coach to develop a business structure that will support her business to thrive online. The bones of her business weren’t there – there were no foundations. She had the passion but not the business know-how to make it happen.
Secondly, she should be asking her target audience. They are the ones that are buying from her – not her life coaching buddies. If she had worked with a business coach, she would know exactly who her target market was. Then she could go straight to the source and find out what they wanted.
This incident really highlighted to me how important it is to ask the right question to the right people.
Our buddies mean well. They are there to cheer us on and support our wild ride into the business world. But that is their only role. Take a moment to ask yourself what you need help with.
If you need help with your website statistics, data analysis and getting more sales in your online shop, then hire an online marketing strategist.
If you need help with establishing a strong brand, hire a branding and marketing expert.
If you need help with your social media, hire a social media strategist.
If you need photos, book a professional photoshoot.
If you need help with the design of your new products or website, hire a graphic designer.
If you need help with your mindset, stress or sabotaging behaviours, hire a life coach.
If you need help with your blog, hire a blog coach.
If you need help with your finances, hire a financial advisor.
If you need help with legal issues, hire a lawyer.
If you need a little pick me up on a bad day, round up your buddies, pop the wine, let it all out, and lift each other up.
Invest in you. Invest in your business. Just be clear that you’re investing in the right people for the right things.
Check out our growing list of supporting businesses on our Outsource page.